The lower sodium, healthier salt for the 21st century
A SIMPLE-SODIUM-SWITCH WITH
THE SAME NATURAL SALTY FLAVOUR,
JUST BETTER FOR YOU.
A Mineral-rich salt harvested from the Atacama sea beds — where it naturally dries under the Chilean sun for a clean, pure taste.
Our salt is 30% lower in sodium than regular salt. Studies show that if we all reduced our sodium intake by 25% it will protect your heart and the NHS.
IT’S TIME FOR A HEALTHY SHAKE-UP
WE SHOULD ALL BE REDUCING THE AMOUNT OF SALT WE EAT
Along with sugar and fat, high-sodium diets aren’t good for our hearts or our blood pressure and increase our risk of heart attacks and strokes.
BUT SALTY FOODS ARE SO DELICIOUS!
Salt intensifies flavour and makes our favourite foods taste that bit better.
In an ideal world we’d cut out salt completely, but let’s face it, life’s too short for that.
THE CURRENT LOW SODIUM SALTS JUST DON’T TASTE VERY NICE
It’s time for a new, natural and tasty salt to help everyone live their healthiest happiest lives.
Sodium, or sodium chloride to give it its full name, is found in salt and is the bit that’s bad for your heart and blood pressure.
You’d be forgiven for thinking that sodium and salt are the same thing as most regular table, rock and sea salts are 99%+ sodium.
Pinchful on the other hand is the only naturally low-sodium salt. It is naturally high in other minerals like potassium, magnesium and calcium reducing the sodium content by 30% and making it a healthier choice for happy hearts.
OKKK…. BUT WHAT IS SODIUM?
We all need a little sodium in our diet to help your kidneys to control the amount of water in your blood. But If you eat too much, water is pulled back into your bloodstream and the more water in your blood vessels, the higher your blood pressure gets.
High blood pressure can put you at risk of heart and circulatory diseases, like heart attacks, heart disease and strokes.
SOOO.. WHAT’S WRONG WITH it?
EEK… HOW MUCH can I eat SAFEly?
The UK Government and NHS recommend adults should eat less than 6 grams of salt per day. 6 grams of salt is about one teaspoon, however 85% of the salt we eat is already in our food before we buy it. This makes it hard to keep track of.
Microwave meals, takeaways and snacks are well-known to be high in salt. However large amounts are also found in bread, cheeses, processed meats, pastries and sauces.
OUR TOP SALTY TIPS
Switching your everyday salt to Pinchful is a super-simple way to reduce the sodium in your diet.
But we also recommend:
• Cooking from scratch wherever possible
• Use less salt in your cooking generally
• Keep the salt off the table at meal times
• Read the labels of processed foods
• Avoid ultra-processed foods altogether
According to the British Heart Foundation if the nation could reduce its sodium intake to 5g per day by 2035 we would…
SAve the UK ECONOMY £11.4 billion
HAve 450k more years of good health
HAVE 135k fewer heart disease cases
HAVE 49k fewer stroke cases
Don’t just take our word for it, here’s WHAT THE EXPERTS have to SAY…
Chloe MacArthur
"Eating too much salt may lead to high blood pressure, which in turn raises the risk of heart attack and stroke"
John Maingay
“Most of us eat too much salt, and this puts us at risk of developing high blood pressure and then heart disease. Helping the nation to cut its salt intake would prevent more heart attacks and strokes, easing pressure on the NHS.”
Prof. Bruce Neal
“If a salt substitute was widely adopted, it could 'prevent millions of deaths globally.”
Prof. Deepak Gupta
“Raised blood pressure contributes to one out of every eight deaths worldwide. If people want to lower their blood pressure, attention to dietary sodium is one part of that.”
Dr. Loai Albarqouni
“We are excited to be able to provide evidence that salt substitutions are effective for improving cardiovascular outcomes when used long-term, up to 10 years”
Henry Dimbleby
“High salt intake raises blood pressure and increases the risk of stroke, heart disease, osteoporosis, stomach cancer and kidney disease.”
Our Customers
my third purchase of Pinchful salt! It tastes great and has a lovely feel when using it. It has all the flavour of the best sea salts with the added benefit of lower sodium. Looks great on the kitchen counter too!
David | Customer | LondonLow sodium and tastes great. Have purchased a few now and great for everyday use and on fancy recipes! Highly recommend.
Amazon | Customer | UKTried with roasted vegetables, on poached eggs and in bread making - delicious and good to know that lower sodium content is helping the heart and blood pressure. Would recommend.
Laura | Customer | CheltenhamI love pinchful, it’s quite granular, not too fine. and you get a really even distribution of seasoning which is great when you’re grilling, roasting or pan frying meat.
Henry | Chef | London